The only Tray.ai specialist working as part of your team, not just alongside it.
Why Tray.ai?
Tray.ai (formerly Tray.io) is a world-class low-code automation and integration platform (iPaaS), built for scaling businesses needing flexible, enterprise-grade automation across their SaaS stack.
With Tray.ai, you can:
- Connect and orchestrate data across CRM, finance, marketing, operations, and more
- Automate complex multi-step workflows at scale
- Build integrations and automations with low-code visual builders and API-first architecture
- Avoid vendor lock-in with a flexible, modular platform
Why Work With Us?
I’m the only fully certified fractional Tray.ai expert in the world.
- 15+ years of B2B CRM, automation, and system integration experience
- Tray.ai partner and early customer – expert in both platform strategy and implementation
- Delivered 30+ integrations across SaaS ecosystems using Tray
- I work as an extension of your team – not just as a freelancer
You get all the roles in one person:
Project Manager, Business Analyst, Solutions Architect, Developer, Tester, and Documenter – collaborating transparently, delivering value iteratively.
How We Help
Fractional Tray.ai Services – On-Demand, Flexible, and Scalable
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Platform Selection & Advisory
Evaluate Tray.ai suitability for your business. We help you decide, as an independent advisor, not just a reseller. -
Tray.ai Implementation & Integration
From simple automations to complex multi-system orchestration, we design and build what you need, focusing on value, not complexity. -
Workflow Optimization & Cost Reduction
We optimize existing Tray workflows, reducing task usage and costs by up to 93% (as much as $24,000/year saved in past engagements with a single day of effort). -
Embedded Team Support
Acting as your in-house Tray.ai expert, available fractional or project-based. Flexible engagement, as needed, when needed. -
Training, Handover & Scaling Support
We build systems that your internal teams can manage long-term, with clean documentation and best practices.
Real-World Results
- 93% reduction in task usage, saving $24,000/year in one client’s high-volume workflows
- 85% faster execution time, improving reporting speed and business agility
- $62,000/year saved by automating manual data entry processes
- $120,000/year saved by streamlining lead enrichment and reducing sales rep research time
All this delivered in weeks, not months, through fractional, value-focused engagements.
Some Use Cases We Implemented with Tray.ai
- Many productised integrations between leading software products
- Lead enrichment and multi-system data synchronization
- Slack notifications for pipeline changes or sales triggers
- Stale pipeline cleanup and automated CRM hygiene
- Automated invoice generation and error-proof billing
- API integrations between CRMs, finance, and marketing systems
- Optimizing existing Tray workflows for cost and performance
- Acting as product owner and solution architect for your Tray programs
Why Us?
Trusted. Technical. Transparent.
We combine business understanding with deep technical expertise. We help growing businesses simplify complexity and scale smarter.
“…operates as a true partner… delivering measurable business value and trusted advisory services.”
— A.C., Head of Technology, Venture Capital Firm (California)
“Enrico provided excellent solutions and was credible and authentic from the start… highly recommend, especially if it’s complex and challenging.”
— Monique Dorigo, CMO, SaaS Business (Australia)
Book a Tray.ai Demo or Consultation
Considering Tray.ai for your business?
Already using Tray but not getting enough value?
Need flexible, expert hands to drive your Tray projects forward?
Let’s talk.
Fractional Tray.ai expertise means hiring a certified specialist like us as part of your team, for as long as you need it (e.g.: a day a week for 12 months).
You get an experienced solutions architect, developer, and project lead combined in one resource, without the cost or complexity of a full-time hire.
Yes. We specialize in both internal system automations (CRM, finance, marketing, operations) and customer-facing productized integrations. Past projects include embedded integrations between Tray.ai and platforms like HubSpot, Marketo, QuickBooks Online, and Affinity and countless internal integrations.
Tray.ai combines enterprise-grade scalability with a low-code, API-first architecture. Unlike simpler tools, it supports complex, multi-system workflows without locking you into proprietary limitations. It’s ideal for SaaS and service businesses scaling fast.
Productized integrations are customer-facing features embedded within your SaaS product, allowing your customers to connect to other platforms via Tray.ai.
They are normally referred to as “embedded” integrations for that reason. Each of your end users sets up their credentials and configurations, and they get started with the pre-packaged integration they selected.
We help design, build, and maintain these integrations to drive adoption, retention, and revenue.
We don’t just build workflows, we optimize them. Our past work has reduced task usage by up to 93% for clients, allowing the customer to leverage the same tasks for other automations, pushing the business forward with less.
With expert design and optimization, you get more value from every task your workflows run.
We mostly worked with SaaS vendors and Venture Capital with Tray, and we have a broad experience around CRM that applies across business verticals.
We are happy to work with you, whichever your industry. After all, you are the expert on your business, we are the Tray.ai experts, and we collaborate closely!
We work with customers in Australia and the United States. We are based in Australia.